Stop piecing your art career together from random advice!

Going Pro is your complete, self-paced roadmap: pricing, visibility, galleries and sales, one clear step at a time.

Enrolments open, doors close 30 July 

👉🏼 I'M IN, LET'S DO THIS!

  • You're working full-time or juggling part-time gigs to pay the bills, but all your spare time goes to thinking about your art.

  • You scroll Instagram and see other artists getting gallery shows, selling out collections, and building careers - and you wonder: "What am I missing?"

  • You know you should be more visible. You know you need to post more, build relationships with galleries, build your audience... but fear of judgement, and not knowing where to start, you stay stuck.

  • Maybe you've tried piecing together advice from YouTube, blog posts and random Instagram tips. But nothing clicks. Nothing gives you that clear, confident direction you're craving.

Does this sound familiar?

You're not lazy. You're not behind.
And you’ve done nothing wrong.

You just need a real plan—and the right kind of support.

Are you ready? Let’s do this…

A person with short hair painting and arranging colorful artwork and portraits on a wall.

Imagine if…

✨ Someone asks "so, what do you do?" and you say "I'm an artist" without shrinking, apologising, or adding "...but it's just a side thing."

✨ A gallery or collector emails about your work and instead of panicking, you know exactly how to respond, what to send AND what to charge.

✨ You open your calendar on Monday and you know precisely what to work on to move your art career forward this week. No more guessing, no more spinning…

✨ You price a new piece and the number feels right in your body. No undercharging, no awkward "I can do it cheaper if..." emails.

✨ You're creating consistently, showing up visibly, and it doesn't feel like a second exhausting job. It feels like your career, FINALLY moving.

Feel good knowing where you’re ACTUALLY taking your art career…

Hear from previous students

  • “I was able to look at my whole practice and business afresh, in a completely manageable, step-by-step manner”

    I felt so supported through the whole course by Tom and Claire, as well as by the wonderful online community.

    - Elizabeth

  • “It has boosted my confidence that an art career is truly achievable”

    The course opened my eyes to a range of career pathways and helped me think long-term about my goals.

    -Joel

  • “The course prompted me to examine and evaluate my art practice, which lead to deep reflection and visioning for future goals”

    The weekly modules were rich with helpful tips and prompts to propel me towards my artistic goals.

    -Gilli

Introducing...

Going Pro

SELF LED

The self-paced program that gives you the clarity, confidence and complete roadmap to build a career from your art.

Whether you're dreaming of going full-time or you're already in the studio and craving direction, this is your pathway forward. And because it's self led, you set the pace: move through it in 6 weeks, or take the time you need.

Lifetime access. Learn at your own pace. Start today.

[I'M IN—LET'S DO THIS! →]

Hear from previous students

  • “I've felt a noticeable shift in my mindset and have the confidence and belief to trust what I'm doing and keep going”

    What I loved about the program was it was such a good mix of mindset versus practical advice.

    - Jess

  • “Tom and Claire are your guides to the everyday and the extraordinary parts of a career in creativity”

    It was an honour to learn alongside a supportive group of likeminded artists investing in themselves
    -Steve

  • “With each weekly module my confidence and the pathway towards growing my art practice and career became clearer and more achievable”

    Tom & Claire provided a welcoming learning environment loaded with dynamic positivity.

    -Viki

Over 6 weeks (or at your own pace), you'll uncover the 'essence' behind your artwork, how to articulate it and the practical steps to get your work out into the world.

By the end of the program, you'll walk away confident and connected to your unique angle, with a clear roadmap to put it all into action.

What’s included in
Going Pro

Here's how it works:

  • 6 modules of course content, released weekly in our online portal. Each module builds on the last, so you're never overwhelmed and never guessing what's next

  • Weekly worksheets to turn what you're learning into action

  • A dedicated online space to ask questions, share wins and connect with fellow artists

  • LIFETIME ACCESS to the full program & resources, so you can revisit anytime as your career grows

  • Plus these resources: the artist budget spreadsheet, art organisation tracker, and the ever evolving art exposure & income opportunities bank.

The

Program

Breakdown

*

The Program Breakdown *

The 6 week journey

MODULE 1

——————

Who are you as an Artist + your Vision

Get crystal clear on who you are, what your work is about and where you're taking it.

So you'll stop second-guessing yourself and start making decisions like an artist with a direction.

Decorative wall art of a potted plant with orange and green leaves against a beige wall, on a black shelf above white tiled surface.

    • Get crystal clear on where you're at today as an artist - your influences and themes

    • Visualise and uncover your artistic future to guide you forward

    • Review your habits and beliefs and who you'll need to become to create what you most desire

MODULE 2

——————

Organisation
& Structure

Build simple systems that keep you creating consistently, without the chaos.

So you'll stop second-guessing yourself and start making decisions like an artist with a direction.

Close-up view of potted cacti on a soil bed with a blurred background of outdoor plants, pathway, and fencing.

    • Learn how to maximize your time and energy

    • Establish helpful daily habits that will set you up for creative productivity

    • Balance yin and yang energies in your art business and embrace structure

    • Create your own weekly schedule and boundaries

MODULE 3

——————

Be Seen & Get
Noticed

Build visibility that attracts the right collectors, opportunities and galleries.

So the right people find your work, instead of you chasing likes that never turn into anything.

A collection of gray tint cans, some paint brushes, and painting supplies on a work table near a green wall.

    • Discover what's holding you back from being seen and create the mindset that will attract more opportunities

    • Learn the importance of repetition and the 'hit single'

    • Create a plan to 'get noticed' and be seen as an artist by identifying your key marketing touchpoints

MODULE 4

——————

Style Development & Evolution

Develop and evolve your signature style with confidence.

So your work becomes recognisable, collectable and unmistakably yours.

Decorative wall painting of indoor plants in a pot on a stand, with a slightly open door revealing a blurred background of apartment hallways.

    • Uncover the key influences and life events that have contributed to your style

    • Learn the importance of having a growth mindset to support your creative career

    • Identify where you're at along the style development journey to guide your focus forward

    • Gain new tools to help you get out of creative ruts and into flow

MODULE 5

——————

Bring in Consistent
Income

Price with confidence and build multiple income streams from your art.

So you're earning what your work is worth, not living show to show.

Person holding a paint can labeled 'tint Exterior' and a smaller can with a brush, standing next to a wall with a black outline of a face.

    • Create the resourceful money mindset and wealth consciousness to generate greater wealth

    • Learn best practice pricing for your artwork that feels good and supports you

    • Learn how to position yourself in the market for maximum success

    • Learn how to set up your art website professionally

    • Ways of making an income from your artwork that work for you

MODULE 6

——————

Talk about your Art
with Confidence

Present and talk about your work like the professional you are.

So galleries, collectors and press take you seriously, and awkward undersell conversations become a thing of the past.

A mural featuring illustrations of five potted plants on a wall

    • Uncover and move through any blocks that are in the way of talking about your artwork

    • Reveal the 'essence' of your artwork and the story behind it

    • Uncover opportunities to talk about your artwork

    • Create your artist bio

PLUS

3 Months FREE in Momentum

[ VALUE $267 USD ]

You won't be doing this alone. Alongside Going Pro Self Led, you'll get 3 months free inside Momentum, our community for go-getter artists.

That means live group coaching with Tom & Claire, trainings, talks with industry experts and a supportive space full of artists on the same path, all there while you move through the program.

Your Momentum access runs for 3 months from when you join.

What You'll Walk Away With

👉🏼 The practical stuff:

  • A Clear Career Roadmap. You'll know exactly what steps to take, in what order, to grow your art career. No more Sunday nights googling "how to get into a gallery!”.

  • Pricing That Holds. A pricing approach you can stand behind in any conversation, plus multiple income pathways so your career isn't resting on one fragile stream.

  • Language That Sells Your Work. Your artist bio, your story and the words to talk about your art with clarity and confidence, whether it's a collector, a curator, or a stranger at a barbecue

👉🏼 The mindset shifts:

  • You'll call yourself an artist and mean it. The shift from "I make art on the side" to "this is my career" -changes every decision that comes after it.

  • Tools for the hard days. Fear, perfectionism and comparison don't disappear when you go pro. You'll have practical ways to move through them instead of being stopped by them.

👉🏼 How it feels:

  • Direction instead of drift. That low-level anxiety of "am I doing this right?" gets replaced by the quiet confidence of knowing where you're going and what this week is for.

Screenshot of a social media comment praising art school advice and discussing the importance of understanding selling art, structure, and questions for future success.

Hear what others have said…

A screenshot of a social media comment praising a collector's honor and dedication to their art or investment.
A person sharing their thoughts about planning the year, focusing on series releases, building pre-launch excitement, and managing expectations for a mailing list.
Text excerpt from a message or email about a session, appreciated honesty and advice, with a positive closing.

The 5 C's:

Your Framework for Success

Going Pro is built on our proven 5 C's framework that transforms emerging artists into confident professionals:

🎯 #1 - Commitment (The Inside Job)

Your internal decision to go ALL-IN on your art career. The mindset shift from hobby to profession that you must make before anything else works.

🎯 #2 - Clarity

Crystal clear understanding of who you are as an artist, your vision, and your direction.

🎯 #3 - Consistency

Systems and structure that support consistent creation and career growth.

🎯 #4 - Confidence

Build unshakeable confidence in your work, your pricing, and your voice.

🎯 #5 - Community (Built Into Going Pro)

You automatically get access to our supportive network of like-minded artists plus direct access to Tom & Claire through Momentum.

And if you’re a fast action taker, you’ll get these additional bonuses included, until 30th July 2026 (Value $600 USD)

BONUS #1

Sell Your Artwork Online Bundle
Turn your followers into buyers

✔️ 90-minute workshop that transforms you from confused to confident about online sales

✔️ Done-for-you launch planner + real artist shop walkthrough

(VALUE $250)

BONUS #2

‘Own Your Audience’ Workshop

(Why Social Media Isn't Enough (& What Smart Artists Do Instead)

✔️ Simple, overwhelm-free ways to grow your email list fast

✔️ Clear guidance on what to write in your emails to keep collectors engaged

(VALUE $150)

BONUS #3

Save $200 USD

Our reward to you for your commitment & action-taking!

TOTAL VALUE OF THE PROGRAM IS OVER $4500 USD

What’s the time commitment for the program?

+

Total time commitment: Approximately 2-3 hours per week for the program content, plus time to implement what you learn in your art career.

Hear from previous students.

This program is designed for:

✅ Emerging artists who want to turn their passion into a sustainable career

✅ Part-time artists working a day job who dream of going full-time

✅ Full-time artists who lack clarity, direction, or a solid business foundation

✅ Self-taught artists who never learned the business side of art

✅ Art school graduates who didn't get the career roadmap they needed

✅ Artists ready to commit to doing the work and taking action

#book

Is it time to take your art career to the next level?

There are 2 payment options available for Going Pro Self Led to best suit your needs & get things moving ASAP for you!

Bonuses end & enrolments close in:

BEST VALUE

ONE PAYMENT

$997 USD

$797 USD

    • x6 comprehensive training modules

    • x6 worksheets to implement your learnings into your art business

    • Access to our resource library to support you

    • Community support in our online live platform

PLUS 3 months support in our Momentum community of go-getter artists

SIGN UP

FLEXIBLE

x3
PAYMENTS

$347 USD

$277 USD

(x3 MONTHLY PAYMENTS)

    • x6 comprehensive training modules

    • x6 worksheets to implement your learnings into your art business

    • Access to our resource library to support you

    • Community support in our online live platform

PLUS 3 months support in our Momentum community of go-getter artists

SIGN UP

⏰ The Bonuses Expire Soon

This special pricing and bonus package is only available until 30 July 2026

After that, Going Pro Self Led returns to its regular price of $997 USD ~ and the bonuses disappear.

Lock in the best price and get over $4,500 in value.

Got a question?
Not sure which option is right for you?

Just send Claire a DM on Instagram @artcareeracademy & I’ll be happy to help you

Meet the Team

A man sitting in front of colorful artwork in an art studio or gallery, wearing a dark blue jacket over a black shirt.

  • PROFESSIONAL ARTIST & ENTREPRENEUR
    Founder

    Tom Gerrard is a renowned Australian artist and entrepreneur who first made his name in the mid-90s painting on the streets of Melbourne. He has since built a successful career as a professional artist, exhibiting in galleries in Tokyo, London, Los Angeles, and Barcelona. His work has been collected by the National Gallery of Australia and the National Gallery of Victoria.

    Tom went full-time with his art in 2017 and has since tripled his income from his previous design career. He also runs the popular podcast Bench Talk, where he's interviewed over 180 artists about what it takes to be a professional artist.

    Going Pro is literally the course Tom wished had existed when he was building his art career.

Connect on Instagram >>

A woman with straight dark brown hair and bangs, smiling, wearing a black sleeveless top, beige drawstring pants, and gold jewelry including a necklace with an ankh pendant, a watch, and circular earrings, standing against a white brick wall.

  • BUSINESS & MINDSET COACH
    Founder

    Claire Bradshaw is a Business and Mindset Coach for Creatives & Wellness entrepreneurs. She's worked as a mindset and business coach for the past 9 years, supporting over 100 clients to create a more authentic, expansive, and aligned life & business.

    She transitioned from a decade-long corporate marketing career (working for global brands in London and Melbourne) when her body began rebelling against work that felt misaligned. top follow her passions and purpose. She's also a yoga & meditation teacher with over 10 years of experience.

    Together, Tom and Claire bring the perfect blend of artistic credibility, business expertise, and mindset mastery to help you build a thriving art career.

Connect on Instagram >>

Would you love a walkthrough of our online platform where all of the training materials and our community space is housed?

What people are saying…

  • "Through collaborating and working alongside Tom, he has shown me a path to grow my career to the point where I could quit my job and go full time with my art career"

    Sahil

  • "Tom and I shared a studio for over a year and I was inspired by his systems, organisation and professionalism. He really knows how to make things happen and get things done"

    Adnate

  • The teachings and content in the course gave me the encouragement to both grow/evolve as an artist (and as a person), but also lean into a signature style and really invest the energy and time into the elements within my work that make it uniquely mine

    Manda

  • The program starts whenever you are ready to begin!

    It is a self led program and the module content will be fed through to you on a weekly basis in the online course portal to support you with implementation.

    As this is a self led program, you’ll also receive x3 months bonus access to the momentum membership so that you receive support & community as you are taking action & can get the best results possible.

  • The core program is designed to be completed over 2 months (6 modules), with one module delivered weekly.
    However, you have lifetime access, so you can take as long as you need

  •  We recommend setting aside approximately 2-3 hours per week to go through the modules and complete the worksheets, plus additional time to implement what you learn in your art business. However, since you have lifetime access, you can move at whatever pace works best for you.

  • We've poured our hearts and souls into this program and have had a lot of positive feedback, so we hope you love it too!

    We do offer a 7-day guarantee. If you try it out, do the work, show you have put in the effort (i.e. you've completed the first module and sent us your homework) & you still feel that we haven't delivered. Then as goodwill within 7 days of purchase (less $50 USD admin fee + bank fees) we’ll provide a full refund. No hard feelings ;)

    To receive the refund you’ll just need to email us hello@artcareeracademy.com with the info requested above.


    Please allow 7 days for the refund to process.

  • Going Pro Self-Led is a self-paced program, so you won't have direct one-on-one access to Tom and Claire during the core modules.

    However, your 3 months of Momentum Membership does include access to our fortnightly live community coaching sessions and an online community space where you can ask questions and get support.

    If you’d like to add on 1:1 support, please message Claire - hello@artcareeracademy.com for your special Going Pro rate.

  • Going Pro is designed for emerging artists - however if you’ve been painting/creating for years & you're just starting to think about building a career then this program will give the foundations to get things moving in the right direction, quickly. The most important thing is that you’re committed and take action.

  • Yes! Most art schools focus on technique and theory, not the business side of building a career. Going Pro fills that gap with practical business foundations, pricing strategies, marketing, mindset work, and a clear roadmap to sustainability.

  •  Yes! You can choose between:

    • Three Payments: 3 x $277 USD

      Book by 30th July - you’ll save $200 USD and receive $600 of bonuses)

  • After completing the Going Pro program & your 3-month Momentum Membership comes to a close. You can then choose to go it alone or book in 1:1 coaching sessions with Claire for tailored and personalised support.

  • We run the program LIVE once per year with a limited intake to ensure individual support and attention.

    Generally we run the LIVE program in Feb/March each year.

    We keep a few spots available in the live round for students who’ve completed the self led program & would enjoy the buzz of a live cohort and additional live coaching with Tom & Claire.

    It’s just $100 USD to upgrade (save $100 USD) Send us an email at hello@artcareeracademy.com if you’d like to reserve your place for Feb/March 2027

FAQs

LET’S MAKE SURE THIS IS PERFECT FOR YOU

Got another question? Or not sure which option is right for you?

Just send us a DM on Instagram @artcareeracademy

Student feedback

  • “It's not just about honing skills; it's about discovering and embracing the artist within.”

    This program is a gem for anyone aspiring to build a successful career in the art world.

    -Johanna, Berlin

  • “Claire's business background and holistic approach, coupled with Tom's art-world experience and practical insights as an artist, create an ideal blend”

    Not only are Claire and Tom exceptional instructors, they are also great humans.

    -Asmus, Copenhagen

Going Pro |

Going Pro |

A man and woman wearing sunglasses smiling and standing close together outdoors during sunset.

We know that trying to work out how to grow your art career and business alone can be challenging.

It can be lonely and it can feel like you’re trying lots of things and not sure which is the right path to get the results that you’d like…

This Is Your Moment

You've been thinking about it long enough.

You've been waiting for the "right time," the "right strategy," the "right level of confidence."

But here's the truth: the right time is now.

Your art deserves more than to live in the shadows of your day job, your self-doubt, or your overstuffed to-do list.

It deserves a plan. A roadmap. A community that gets it.

And you deserve to feel confident, clear, and unstoppable in your art career. Let’s go!

Claire & Tom

Previous student feedback

  • “I feel more clarity and confidence stepping into the next chapter of my art journey.”

    Natalia

  • “The program has really helped me have a clear understanding of what works and why.”

    Inari

  • “The program has shown me how to look at my work objectively and how to create clear goals.”

    Ray

Got a question?

One Final Thing...

Imagine where you could be 3 months from now:

✨ Clear on your artistic vision and career direction
✨ Confident talking about your work to anyone
✨ Creating consistently with systems that actually work
✨ Pricing your work properly and attracting buyers
✨ Visible in the right places, attracting opportunities
✨ Part of a supportive community of artists who get it
✨ Actually making money from your art

That's not a fantasy.

That's what's waiting for you on the other side of Going Pro

I'M IN!

Hear from previous students

“Nothing is impossible.
The word itself says
‘I’m possible”

— Audrey Hepburn