Gain the Clarity, Confidence & a Clear Pathway Forward to Create a Thriving Career Doing What You Love

👉🏼 I'M IN, LET'S DO THIS!

Are you frustrated with not knowing
how to build your art career?

Calling emerging visual artists who want to create a career where they feel confident and clear on the pathway forward

AND experience creative and financial growth as they build their sustainable career

Are you ready?
Let’s do this…

A person with short hair painting and arranging colorful artwork and portraits on a wall.

Does this sound familiar?

  • You’re working full time or part time in a job to pay the bills [but you spend ALL your spare time thinking about creating & being in your studio]

  • You get stuck comparing yourself to other artists [and wish you knew how to stand out as your unique self]

  • You find yourself getting overwhelmed by the many ways to grow your art career [and you’re unsure of which direction to take]

  • You’re unsure of how to create a business and generate regular income from your art [and you’re ready to discover how to make an income with authenticity and integrity]

You’re either looking to leave your day job, so that you can spend your days immersed in your creativity… 

OR you’re working in your art career full or part time currently, but currently lacking confidence & aligned direction.

Either way, you desire greater clarity and a personalised plan to help you get where you want to go.

If any of this sounds like you, then you’re in the right place…

Imagine if…

  • You could be in the driver’s seat of your art career -  creating your art when you want and confident in knowing that you’re building your career in the direction that YOU want to go

  • You have a vision for your career and a roadmap to get your there

  • You’re feeling more confident speaking about your art and getting more eyes on your work

  • You have clarity on what you sell, the income you desire and the steps to make it a reality

Feel good knowing where you’re ACTUALLY taking your art career…

Introducing...

Going Pro

The Complete Roadmap to grow your confidence, gain clarity on your art career vision & turn your passion into an authentic and abundant art career

Going Pro is an 8 week online & live coaching program, specifically designed for emerging visual artists.

It’s perfect if you dream of going full time with your art or you’re currently in your studio full time & you’re looking for clarity and vision on your pathway forward, coupled with community and expert guidance.

Hear from previous students

  • “What I loved about the course was it was such a good mix of mindset versus practical advice. I’ve felt a noticeable shift in my mindset and have the confidence and belief to trust what I’m doing and keep going”

    Jess

  • “It was an honour to learn alongside a supportive group of likeminded artists investing in themselves. Tom and Claire are your guides to the everyday and the extraordinary parts of a career in creativity”

    Steve

  • "With each weekly module my confidence and the pathway towards growing my art practice and career became clearer and more achievable. Together, Tom & Claire provided a welcoming learning environment loaded with dynamic positivity”

    Viki

Over 8 weeks you’ll be going on a creative personal discovery journey to help you to uncover the ‘essence’ behind your artwork and how to articulate it.

You’ll also explore the practical aspects of getting your artwork out into the world to create greater awareness and desire for your creations.

Once you’ve completed the program, you’ll walk away feeling more confident & connected to your unique angle and offering with a roadmap on how to take the next steps to put it all into action.

What’s included in
Going Pro

  • You’ll receive the module course content in our online portal, drip fed to you weekly.

  • Your Momentum coaching sessions will be at 6pm AEST/AEDT on Wednesday’s. Details in the FAQ’s below.

  • You’ll also have access to comprehensive weekly worksheets & a resource library to put what you’re learning into action

  • You receive LIFETIME ACCESS to the course content.

The

Program

Breakdown

*

The Program Breakdown *

The 8 week journey

MODULE 1

——————

Who are you as an Artist + your Vision

In this first module you’ll go deep & uncover the themes & influences behind your artwork. You’ll walk away with a clear career vision to guide you through the program & beyond.

Decorative wall art of a potted plant with orange and green leaves against a beige wall, on a black shelf above white tiled surface.

    • Get crystal clear on where you’re at today as an artist - your influences & your themes

    • Visualise & uncover your artistic future to guide you forward

    • Review your habits & beliefs and who you’ll need to become to create what you most desire

MODULE 2

——————

Organisation
& Structure

Set up key business foundations to eliminate procrastination and overwhelm and set yourself up for success to create & complete more artwork, particularly if you’re short on time.

Close-up view of potted cacti on a soil bed with a blurred background of outdoor plants, pathway, and fencing.

    • Learn how to maximise your time & energy

    • Establish helpful daily habits that will set you up for creative productivity

    • Balance yin & yang energies in your art business and embrace structure

    • Create your own weekly schedule & boundaries

MODULE 3

——————

Get
Noticed

Get out of your own way and start allowing your art to be seen. Attract more opportunities towards you as you become known for your uniqueness.

A collection of gray tint cans, some paint brushes, and painting supplies on a work table near a green wall.

    • Discover what's holding you back from being seen & create the mindset that will attract more opportunties

    • Learn the Importance of repetition and the 'hit single'

    • Create a plan to 'get noticed' and seen as an artist, by identifying your key marketing touchpoints

MODULE 4

——————

Style Development & Evolution

Gain clarity on your current style and how it’s evolved over time and discover where you could take it into the future.

Decorative wall painting of indoor plants in a pot on a stand, with a slightly open door revealing a blurred background of apartment hallways.

    • Uncover the key influences and life events that have contributed to your style

    • Learn the importance of having a growth mindset to support your creative career

    • Identify where you're at along the style development journey to guide your focus forward

    • Gain new tools to help you get out of creative ruts and into flow

MODULE 5

——————

Bring in Consistent
Income

Re-wire the ‘starving artist’ stereotype & claim the value of your work

Person holding a paint can labeled 'tint Exterior' and a smaller can with a brush, standing next to a wall with a black outline of a face.

    • Create the resourceful money mindset & wealth consciousness to generate greater wealth

    • Learn best practice pricing for your artwork that feels good & supports you

    • Learn how to position yourself in the market for maximum success

    • Learn how to set up your art website professionally

    • Ways of making an income from your artwork that work for you

MODULE 6

——————

Talk about your Art
with Confidence

Discover how to talk about your art with greater confidence & clarity & become unstoppable

A mural featuring illustrations of five potted plants on a wall

    • Uncover and move through any blocks that are in the way of talking about your artwork

    • Reveal the ‘essence’ of your artwork & the story behind it

    • Uncover opportunities to talk about your artwork

    • Create your artist bio

In the Program you’ll receive:

👉🏼 x6 Training modules with digestible Videos & detailed Slide Decks on our online platform

👉🏼 x6 Worksheets - so that you can start implementing what you’re learning straight away.

👉🏼 Additional Resources - such as the artist budget spreadsheet, art organisation tracker and the ever evolving art exposure & income opportunities bank. These resources will support you on your career artist journey, and you’ll likely return to them many times

👉🏼 A dedicated online space to ask questions & get support as you complete the program over 8 weeks

👉🏼 LIFETIME ACCESS to the Going Pro full program & resources

PLUS

You’ll get x3 months FREE access to our exclusive MOMENTUM Group Membership Community

We run twice monthly live sessions online via Zoom on Wednesday’s at 6pm AEST/AEDT Melbourne Australia timezone. These range between group coaching, live trainings, expert talks and planning sessions. Details below.

LIVE sessions are recorded and uploaded into our portal so that you can watch on demand in your own time if you can’t make it LIVE.

Monthly Live Group Coaching Sessions

Get tailored guidance and actionable insights directly from experienced Mentor, Tom and Business & Mindset Coach Claire who understand the art world and human behaviour, to help you overcome challenges, stay on track, and grow your career with confidence

Live Talks with Industry Experts in the Arts

Gain insider knowledge, tips, and inspiration from successful artists, gallery owners, and other leading experts in the art world, giving you an edge and clarity on your next steps.

Live Trainings with Tom
& Claire

Learn proven strategies to market and sell your work, build sustainable revenue streams, and navigate the business side of being an artist—so you can spend more time creating (and less time stressing about income)

Quarterly Live Planning
Sessions

Set clear, achievable goals and map out your path for the months ahead with expert guidance, ensuring you’re consistently moving towards your artistic and career aspirations

Online Community Space

Join a vibrant, supportive community of like-minded artists where you can share ideas, gain encouragement, and build lasting connections, ensuring you feel connected, supported and inspired along your journey.

There’s a wealth of knowledge in MOMENTUM and additional resources to draw upon, so you’ll never be alone trying to work it out.

And if you’re a fast action taker, you’ll get these additional bonuses included, but only for a limited time (Value $600 USD)

BONUS #1

Sell Your Artwork Online Bundle
Turn your followers into buyers

✔️ 90-minute workshop that transforms you from confused to confident about online sales

✔️ Done-for-you launch planner + real artist shop walkthrough

(VALUE $250)

BONUS #2

‘Own Your Audience’ Workshop

(Why Social Media Isn't Enough (& What Smart Artists Do Instead)

✔️ Simple, overwhelm-free ways to grow your email list fast

✔️ Clear guidance on what to write in your emails to keep collectors engaged

(VALUE $150)

BONUS #3

Save $200 USD

Our gift to you for your commitment & action taking in your art career

TOTAL VALUE OF THE PROGRAM OVER $4500 USD

Would you love a walkthrough of our online platform where all of the training materials and our community space is housed?

Hear from previous students.

Is it time to take your art career to the next level?

There are 2 payment options available for Going Pro Self Led to best suit your needs & get things moving ASAP for you!

BEST VALUE

ONE PAYMENT

$997 USD

$797 USD

Complete the Going Pro program from anywhere in the world.

And receive 8 weeks of online support & community while you complete the program

    • x6 comprehensive training modules

    • x6 worksheets to implement your learnings into your art business

    • Live group coaching & mentoring sessions with Claire & Tom

    • Access to our resource library to support you

    • Community support in our online live platform

PLUS 3 months support in our Momentum community of go-getter artists

    • x1 LIVE Group Coaching Session p/month

    • x1 LIVE Guest training from Industry expert or In house training

    • M-F support and community in our online hub Momentum

    • Access additional resources to support you with your career (including all recordings of previous guest talks)

    • Connect with likeminded go-getter artists from around the world

SIGN UP

FLEXIBLE

x3
PAYMENTS

$347 USD

$277 USD

(x3 MONTHLY PAYMENTS)

Complete the Going Pro program from anywhere in the world.

And receive 8 weeks of online support & community while you complete the program

    • x6 comprehensive training modules

    • x6 worksheets to implement your learnings into your art business

    • Live group coaching & mentoring sessions with Claire & Tom

    • Access to our resource library to support you

    • Community support in our online live platform

PLUS 3 months support in our Momentum community of go-getter artists

    • x1 LIVE Group Coaching Session p/month

    • x1 LIVE Guest training from Industry expert or In house training

    • M-F support and community in our online hub Momentum

    • Access additional resources to support you with your career (including all recordings of previous guest talks)

    • Connect with likeminded go-getter artists from around the world

SIGN UP

PLEASE NOTE - Access to the Momentum Community and resources is only available during the time period you’ve selected. However if you’re loving the experience and you’d like to continue on the journey (which would be so fun!), then it will be $59 USD p/month to continue into the mentorship community, commencing the day after your Momentum term finishes. If you’d like to join Momentum at a later date, then the price will be $79 USD p/month.

Got a question?
Not sure which option is right for you?

Just send us a DM on Instagram @artcareeracademy or email us at hello@artcareeracademy.com & we’ll be happy to help you

Meet the Team

A man sitting in front of colorful artwork in an art studio or gallery, wearing a dark blue jacket over a black shirt.

  • ARTIST & ENTREPRENEUR
    Founder

    Tom Gerrard is a renowned Australian artist and entrepreneur who first made his name in the mid 90s painting on the streets of Melbourne. He has since built a successful career as an artist exhibiting in galleries in Tokyo, London, Los Angeles and Barcelona and his work has been collected by the National Gallery of Australia and the National Gallery of Victoria.

    Tom also runs the popular podcast Bench Talk & has interviewed over 150 artists where he untaps into what it is to be an artist.

A woman with straight dark brown hair and bangs, smiling, wearing a black sleeveless top, beige drawstring pants, and gold jewelry including a necklace with an ankh pendant, a watch, and circular earrings, standing against a white brick wall.

  • BUSINESS & MINDSET COACH
    Founder

    Claire Bradshaw is a Business and Mindset Coach for Creatives & Wellness entrepreneurs. Claire's worked as a mindset and business coach for the past 6 years, supporting 100's of clients to create a more authentic, expansive and aligned life & business.

    She's also a yoga & meditation teacher and has 10+ years working in corporate marketing in London and Melbourne.

Student feedback

  • "This program is a gem for anyone aspiring to build a successful career in the art world. Going [ART] Pro has not only enriched my artistic journey but also unlocked a newfound sense of fulfillment. It's not just about honing skills; it's about discovering and embracing the artist within. I highly recommend this course to anyone ready to embark on a transformative journey towards a fulfilling art career".

    Johanna, Berlin

  • "I have truly enjoyed my experience being part of the Art Career Academy. Not only are Claire and Tom exceptional instructors, they are also great humans. Claire's business background and holistic approach, coupled with Tom's art-world experience and practical insights as an artist, create an ideal blend for guiding aspiring artists through their transition from hobbyist to professional".

    Asmus, Copenhagen

FAQs

LET’S MAKE SURE THIS IS PERFECT FOR YOU

  • The program starts whenever you are ready to begin!

    It is a self led program and the module content will be fed through to you on a weekly basis in the online course portal to support you with implementation.

    As this is a self led program, you’ll also receive x3 months bonus access to the momentum membership so that you receive support as you are taking action & can get the best results possible.

    You’ll be informed about the LIVE program dates/times in due course.

  • The bonus x3 months Momentum membership LIVE calls will be held online via Zoom every fortnight on Wednesday’s at 6pm AEST/AEDT Melbourne/Sydney time and will alternate between Q&A and guest speakers/other trainings. Full schedule will provided upon purchase.

  • We've poured our hearts and souls into this program and have had a lot of positive feedback, so we hope you love it too!

    However we will honour a refund as goodwill within 7 days of purchase (less $50 USD admin fee + bank fees) if you are not satisfied with your purchase.

    To receive the refund you’ll just need to let us know the reason why and provide the first week’s worth of work. Sound fair?

    Please write to hello@artcareeracademy.com within 7 days of your purchase informing us of your reason and please allow 7 days for the refund to process.

  • In short, alot!

    Both Claire & Tom will run the group Coaching & Mentoring calls and both of them will be answering your questions in the online community space each week.

  • There sure is.

    • There’s a 3-part payment plan, paid over 3 months

    For more info, see details above

  • We run the program LIVE once per year with a limited intake to ensure individual support and attention.

    Generally we run the LIVE program in Feb/March each year.

    We keep a few spots available in the live round for students who’ve completed the self led program & would love the buzz of a live cohort and additional coaching.

    It’s just $100 USD to upgrade (save $100 USD) Send us an email at hello@artcareeracademy.com if you’d like to reserve your place.

Got another question? Or not sure which option is right for you?

Just send us a DM on Instagram @artcareeracademy or email us at hello@artcareeracademy.com & we’ll be happy to help you

Previous student feedback

  • 'I feel more clarity and confidence stepping into the next chapter of my art journey and am excited to be taking the insights received into my practice.

    Natalia

  • The course has really helped me have a clear understanding of what works and why, and how to easily implement a strong professional art practice.

    Inari

  • The course has shown me how to look at my work objectively and how to create clear goals and plan out how to work towards them.

    Ray

Got a question?

Going Pro |

Going Pro |

A man and woman wearing sunglasses smiling and standing close together outdoors during sunset.

We know that trying to work out how to grow your art career and business alone can be challenging.

It can be lonely and it can feel like you’re trying lots of things and not sure which is the right path to get the results that you’d like.

That’s why we’ve created our program to support you with the mindset, the clarity and the steps to help you on your journey to greater confidence, direction & creative cashflow

You’ll receive the support and expertise of both Tom and Claire, plus the camaraderie of your new art community

PLUS you get to keep all of the [Going Pro] content and materials for lifetime, so you can return to them time & time again.

Love it? We cannot wait to support you!

Claire & Tom

Hear from previous students

What people are saying…

  • "Through collaborating and working alongside Tom, he has shown me a path to grow my career to the point where I could quit my job and go full time with my art career"

    Sahil

  • "Tom and I shared a studio for over a year and I was inspired by his systems, organisation and professionalism. He really knows how to make things happen and get things done"

    Adnate

  • The teachings and content in the course gave me the encouragement to both grow/evolve as an artist (and as a person), but also lean into a signature style and really invest the energy and time into the elements within my work that make it uniquely mine

    Manda

“Nothing is impossible.
The word itself says
‘I’m possible”

— Audrey Hepburn