Go from "Just an Artist" to a Pro with a Plan
Consider Going Pro your Fast Track Pass to a professional art career
You're working full-time or juggling part-time gigs to pay the bills, but all your spare time goes to thinking about your art.
You scroll Instagram and see other artists getting gallery shows, selling out collections, and building careers - and you wonder: "What am I missing?"
You know you should be more visible. You know you need to post more, build relationships with galleries, build your audience... but fear of judgement, and not knowing where to start, you stay stuck.
Maybe you've tried piecing together advice from YouTube, blog posts and random Instagram tips. But nothing clicks. Nothing gives you that clear, confident direction you're craving.
Does this sound familiar?
You're not lazy. You're not behind.
And it’s not your fault.
You just need a real plan—and the right kind of support.
Are you ready? Let’s do this…
Imagine if…
✨ You could be in the driver's seat of your art career—creating your art when you want, confident in knowing you're building your career in the direction that you want to go.
✨ You have a vision for your career and a roadmap to get you there.
✨ You're feeling more confident speaking about your art—and getting more eyes on your work.
✨ You have clarity on what you sell, the income you desire, and the steps to make it a reality.
Feel good knowing where you’re ACTUALLY taking your art career…
Introducing...
Going Pro
Going [ART] Pro is a 2-month online program designed specifically for emerging visual artists who are ready to go pro.
This is literally the course that Founder & Artist, Tom wished had existed when he was building his art career.
Whether you dream of going full-time with your art or you're currently in your studio full-time and looking for clarity, vision, and a personalized plan for your pathway forward—this program is for you.
Lifetime access. Learn at your own pace. Start today.
The Complete Roadmap to grow your confidence, gain clarity on your art career vision & turn your passion into profit
Hear from previous students
-
“Under Tom and Claire’s expert guidance & with the structure of the individual modules, I was able to look at my whole practise and business afresh, in a completely manageable, step-by-step manner. I felt so supported through the whole course by Tom and Claire, as well as by the wonderful online community, so if you’re thinking about going pro with your art or that you’d benefit from a renewed perspective, I would highly recommend the Going Pro course with the Art Career Academy"
Elizabeth
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“I highly recommend the Going Pro course to any artist looking to build or elevate their career. It’s packed with practical strategies, thought starters, and ways to nurture a confident, action-focused mindset. The course opened my eyes to a range of career pathways, helped me think long-term about my goals, and provided invaluable tools to achieve them. It has boosted my confidence that an art career is truly achievable.
Joel
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"The course prompted me to examine and evaluate my art practice, which lead to deep reflection and visioning for future goals. There was a lot of content in the weekly modules, which were rich with helpful tips and prompts to propel me towards my artistic goals. The online community was really useful as everyone was very supportive, and we could listen to each other's challenges, ideas and interpretations of the course".
Gilli
Over 8 weeks you’ll be going on a creative personal discovery journey to help you to uncover the ‘essence’ behind your artwork and how to articulate it.
You’ll also explore the practical aspects of getting your artwork out into the world to create greater awareness and desire for your creations.
Once you’ve completed the program, you’ll walk away feeling more confident & connected to your unique angle and offering with a roadmap on how to take the next steps to put it all into action.
What’s included in
Going Pro
You’ll receive the module course content in our online portal, drip fed to you weekly.
Your Momentum coaching sessions will be at 6pm AEST/AEDT on Wednesday’s. Details in the FAQ’s below.
You’ll also have access to comprehensive weekly worksheets & a resource library to put what you’re learning into action
You receive LIFETIME ACCESS to the course content.
The 5 C's:
Your Framework for Success
Going Pro is built on our proven 5 C's framework that transforms emerging artists into confident professionals:
🎯 #1 - Commitment (The Inside Job)
Your internal decision to go ALL-IN on your art career. The mindset shift from hobby to profession that you must make before anything else works.
🎯 #2 - Clarity
Crystal clear understanding of who you are as an artist, your vision, and your direction.
🎯 #3 - Consistency
Systems and structure that support consistent creation and career growth.
🎯 #4 - Confidence
Build unshakeable confidence in your work, your pricing, and your voice.
🎯 #5 - Community (Built Into Going Pro)
You automatically get access to our supportive network of like-minded artists plus direct access to Tom & Claire through Momentum.
The
Program
Breakdown
*
The Program Breakdown *
The 8 week journey
MODULE 1
——————
Who are you as an Artist + your Vision
Get crystal clear on your artistic identity and career direction.
So you'll stop second-guessing yourself and start making confident decisions that align with your true artistic path.
-
Get crystal clear on where you're at today as an artist - your influences and themes
Visualise and uncover your artistic future to guide you forward
Review your habits and beliefs and who you'll need to become to create what you most desire
MODULE 2
——————
Organisation
& Structure
Create systems that support consistent creation and career growth.
So you can eliminate chaos and overwhelm with streamlined processes that free up time for creating while building your business.
-
Learn how to maximize your time and energy
Establish helpful daily habits that will set you up for creative productivity
Balance yin and yang energies in your art business and embrace structure
Create your own weekly schedule and boundaries
MODULE 3
——————
Be Seen & Get
Noticed
Build strategic visibility that attracts the right collectors, opportunities and galleries.
So you'll attract serious buyers who value your work instead of wasting time on social media vanity metrics.
-
Discover what's holding you back from being seen and create the mindset that will attract more opportunities
Learn the importance of repetition and the 'hit single'
Create a plan to 'get noticed' and be seen as an artist by identifying your key marketing touchpoints
MODULE 4
——————
Style Development & Evolution
Develop & evolve your signature style with confidence for future growth, sustainability & fulfillment.
So you'll become recognisable in the art world and command premium prices for your unique artistic voice.
-
Uncover the key influences and life events that have contributed to your style
Learn the importance of having a growth mindset to support your creative career
Identify where you're at along the style development journey to guide your focus forward
Gain new tools to help you get out of creative ruts and into flow
MODULE 5
——————
Bring in Consistent
Income
Price with confidence and create multiple income streams.
So you'll finally start earning what your work is worth and build financial stability instead of living pay-check to pay-check.
-
Create the resourceful money mindset and wealth consciousness to generate greater wealth
Learn best practice pricing for your artwork that feels good and supports you
Learn how to position yourself in the market for maximum success
Learn how to set up your art website professionally
Ways of making an income from your artwork that work for you
MODULE 6
——————
Talk about your Art
with Confidence
Present & talk about your work like the professional you are & become known in the market.
So you can effortlessly articulate your value to galleries, collectors, and press- no more awkward conversations or underselling yourself!
-
Uncover and move through any blocks that are in the way of talking about your artwork
Reveal the 'essence' of your artwork and the story behind it
Uncover opportunities to talk about your artwork
Create your artist bio
In the Program you’ll receive:
👉🏼 x6 Training modules with digestible Videos & detailed Slide Decks on our online platform
👉🏼 x6 Worksheets - so you can start taking action immediately.
👉🏼 Additional Resources - such as the artist budget spreadsheet, art organisation tracker and the ever evolving art exposure & income opportunities bank. These resources will support you on your career artist journey, and you’ll likely return to them many times
👉🏼 A dedicated online space to ask questions, share wins, and connect with fellow artists over the 8 weeks
👉🏼 LIFETIME ACCESS to the Going Pro full program & resources - revisit anytime as your career grows
PLUS
3 Months FREE in our Momentum Membership
Keep the growth going with our Momentum Membership—your ongoing support system with live coaching, expert trainings and a community of go-getter artists who keep you accountable, inspired and moving forward.
Monthly Live Group Coaching Sessions
Get tailored guidance and actionable insights directly from experienced Mentor, Tom and Business & Mindset Coach Claire who understand the art world and human behaviour, to help you overcome challenges, stay on track, and grow your career with confidence
Live Talks with Industry Experts in the Arts
Gain insider knowledge, tips, and inspiration from successful artists, gallery owners, and other leading experts in the art world, giving you an edge and clarity on your next steps.
Live Trainings with Tom
& Claire
Learn proven strategies to market and sell your work, build sustainable revenue streams, and navigate the business side of being an artist—so you can spend more time creating (and less time stressing about income)
Quarterly Live Planning
Sessions
Set clear, achievable goals and map out your path for the months ahead with expert guidance, ensuring you’re consistently moving towards your artistic and career aspirations
Online Community Space
Join a vibrant, supportive community of like-minded artists where you can share ideas, gain encouragement, and build lasting connections, ensuring you feel connected, supported and inspired along your journey.
PLEASE NOTE - Access to the Momentum Community and resources is only available during the time period you’ve selected. However if you’re loving the experience and you’d like to continue on the journey (which would be so fun!), then you’ll have the opportunity to continue, commencing the day after your Momentum term finishes.
There’s a wealth of knowledge in MOMENTUM and additional resources to draw upon, so you’ll never be alone trying to work it out.
And if you’re a fast action taker, you’ll get these additional bonuses included, but only for a limited time (Value $600 USD)
BONUS #1
Sell Your Artwork Online Bundle
Turn your followers into buyers
✔️ 90-minute workshop that transforms you from confused to confident about online sales
✔️ Done-for-you launch planner + real artist shop walkthrough
(VALUE $250)
BONUS #2
‘Own Your Audience’ Workshop
(Why Social Media Isn't Enough (& What Smart Artists Do Instead)
✔️ Simple, overwhelm-free ways to grow your email list fast
✔️ Clear guidance on what to write in your emails to keep collectors engaged
(VALUE $150)
BONUS #3
Save $200 USD
Our reward to you for your commitment & action-taking!
TOTAL VALUE OF THE PROGRAM OVER $4500 USD
Hear from previous students
-
“What I loved about the course was it was such a good mix of mindset versus practical advice. I’ve felt a noticeable shift in my mindset and have the confidence and belief to trust what I’m doing and keep going”
Jess
-
“It was an honour to learn alongside a supportive group of likeminded artists investing in themselves. Tom and Claire are your guides to the everyday and the extraordinary parts of a career in creativity”
Steve
-
"With each weekly module my confidence and the pathway towards growing my art practice and career became clearer and more achievable. Together, Tom & Claire provided a welcoming learning environment loaded with dynamic positivity”
Viki
Is it time to take your art career to the next level?
There are 2 payment options available for Going Pro Self Led to best suit your needs & get things moving ASAP for you!
72-Hour Special Offer
SAVE $200 + Get Over $600 in Bonuses FREE!
BEST VALUE
ONE PAYMENT
$997 USD
$797 USD
Complete the Going Pro program from anywhere in the world.
And receive 8 weeks of online support & community while you complete the program
-
x6 comprehensive training modules
x6 worksheets to implement your learnings into your art business
Access to our resource library to support you
Community support in our online live platform
PLUS 3 months support in our Momentum community of go-getter artists
-
x1 LIVE Group Coaching Session p/month
x1 LIVE Guest training from Industry expert or an In house special training
M-F peer support and community in our online hub Momentum
Connect with likeminded go-getter artists from around the world
FLEXIBLE
x3
PAYMENTS
$347 USD
$277 USD
(x3 MONTHLY PAYMENTS)
Complete the Going Pro program from anywhere in the world.
And receive 8 weeks of online support & community while you complete the program
-
x6 comprehensive training modules
x6 worksheets to implement your learnings into your art business
Access to our resource library to support you
Community support in our online live platform
PLUS 3 months support in our Momentum community of go-getter artists
-
x1 LIVE Group Coaching Session p/month
x1 LIVE Guest training from Industry expert or In house training
M-F peer support and community in our online hub Momentum
Connect with likeminded go-getter artists from around the world
⏰ This 72-Hour Offer Expires Soon
This exclusive pricing and bonus package is only available for 72 hours.
After that, Going Pro returns to its regular price of $997 USD—and the bonuses disappear.
Don't miss your chance to lock in the best price and get over $4,500 in value.
Got a question?
Not sure which option is right for you?
Just send us a DM on Instagram @artcareeracademy & we’ll be happy to help you
What You'll Walk Away With
👉🏼 A Clear Career Roadmap
Know exactly what steps to take and in what order to grow your art career with purpose and direction.
👉🏼 Confidence in Your Unique Style
Stop second-guessing your work. Own your creative voice and understand how to present it professionally.
👉🏼 Language That Sells Your Work
Talk about your art like a pro - with clarity, confidence, and storytelling that connects (and converts).
👉🏼 Income Pathways That Feel Good
Ditch the starving artist myth and discover sustainable ways to earn from your art without selling your soul.
👉🏼 Visibility Without the Overwhelm
Get seen by the right people using strategies that feel authentic - not salesy or exhausting.
👉🏼 Mindset Shifts That Stick
Move through fear, perfectionism, and comparison with tools that actually work.
What’s the time commitment for the program?
Total time commitment: Approximately 2-3 hours per week for the program content, plus time to implement what you learn in your art career.
Would you love a walkthrough of our online platform where all of the training materials and our community space is housed?
Hear from previous students.
This program is designed for:
✅ Emerging artists who want to turn their passion into a sustainable career
✅ Part-time artists working a day job who dream of going full-time
✅ Full-time artists who lack clarity, direction, or a solid business foundation
✅ Self-taught artists who never learned the business side of art
✅ Art school graduates who didn't get the career roadmap they needed
✅ Artists ready to commit to doing the work and taking action
Is it time to take your art career to the next level?
There are 2 payment options available for Going Pro Self Led to best suit your needs & get things moving ASAP for you!
72-Hour Special Offer
SAVE $200 + Get Over $600 in Bonuses FREE!
BEST VALUE
ONE PAYMENT
$997 USD
$797 USD
Complete the Going Pro program from anywhere in the world.
And receive 8 weeks of online support & community while you complete the program
-
x6 comprehensive training modules
x6 worksheets to implement your learnings into your art business
Access to our resource library to support you
Community support in our online live platform
PLUS 3 months support in our Momentum community of go-getter artists
-
x1 LIVE Group Coaching Session p/month
x1 LIVE Guest training from Industry expert or an In house special training
M-F peer support and community in our online hub Momentum
Connect with likeminded go-getter artists from around the world
FLEXIBLE
x3
PAYMENTS
$347 USD
$277 USD
(x3 MONTHLY PAYMENTS)
Complete the Going Pro program from anywhere in the world.
And receive 8 weeks of online support & community while you complete the program
-
x6 comprehensive training modules
x6 worksheets to implement your learnings into your art business
Access to our resource library to support you
Community support in our online live platform
PLUS 3 months support in our Momentum community of go-getter artists
-
x1 LIVE Group Coaching Session p/month
x1 LIVE Guest training from Industry expert or In house training
M-F peer support and community in our online hub Momentum
Connect with likeminded go-getter artists from around the world
⏰ This 72-Hour Offer Expires Soon
This exclusive pricing and bonus package is only available for 72 hours.
After that, Going Pro returns to its regular price of $997 USD—and the bonuses disappear.
Don't miss your chance to lock in the best price and get over $4,500 in value.
Got a question?
Not sure which option is right for you?
Just send us a DM on Instagram @artcareeracademy & we’ll be happy to help you
Meet the Team
-
PROFESSIONAL ARTIST & ENTREPRENEUR
FounderTom Gerrard is a renowned Australian artist and entrepreneur who first made his name in the mid-90s painting on the streets of Melbourne. He has since built a successful career as a professional artist, exhibiting in galleries in Tokyo, London, Los Angeles, and Barcelona. His work has been collected by the National Gallery of Australia and the National Gallery of Victoria.
Tom went full-time with his art in 2017 and has since tripled his income from his previous design career. He also runs the popular podcast Bench Talk, where he's interviewed over 180 artists about what it takes to be a professional artist.
Going Pro is literally the course Tom wished had existed when he was building his art career.
Connect on Instagram >>
-
BUSINESS & MINDSET COACH
FounderClaire Bradshaw is a Business and Mindset Coach for Creatives & Wellness entrepreneurs. She's worked as a mindset and business coach for the past 8 years, supporting over 100 clients to create a more authentic, expansive, and aligned life & business.
She transitioned from a decade-long corporate marketing career (working for global brands in London and Melbourne) when her body began rebelling against work that felt misaligned. top follow her passions and purpose. She's also a yoga & meditation teacher with over 10 years of experience.
Together, Tom and Claire bring the perfect blend of artistic credibility, business expertise, and mindset mastery to help you build a thriving art career.
Connect on Instagram >>
Student feedback
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"This program is a gem for anyone aspiring to build a successful career in the art world. Going [ART] Pro has not only enriched my artistic journey but also unlocked a newfound sense of fulfillment. It's not just about honing skills; it's about discovering and embracing the artist within. I highly recommend this course to anyone ready to embark on a transformative journey towards a fulfilling art career".
Johanna, Berlin
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"I have truly enjoyed my experience being part of the Art Career Academy. Not only are Claire and Tom exceptional instructors, they are also great humans. Claire's business background and holistic approach, coupled with Tom's art-world experience and practical insights as an artist, create an ideal blend for guiding aspiring artists through their transition from hobbyist to professional".
Asmus, Copenhagen
-
The program starts whenever you are ready to begin!
It is a self led program and the module content will be fed through to you on a weekly basis in the online course portal to support you with implementation.
As this is a self led program, you’ll also receive x3 months bonus access to the momentum membership so that you receive support & community as you are taking action & can get the best results possible. -
The core program is designed to be completed over 2 months (6 modules), with one module delivered weekly.
However, you have lifetime access, so you can take as long as you need -
We recommend setting aside approximately 2-3 hours per week to go through the modules and complete the worksheets, plus additional time to implement what you learn in your art business. However, since you have lifetime access, you can move at whatever pace works best for you.
-
We've poured our hearts and souls into this program and have had a lot of positive feedback, so we hope you love it too!
We do offer a 7-day guarantee. If you try it out, do the work, show you have put in the effort (i.e. you've completed the first module and sent us your homework) & you still feel that we haven't delivered. Then as goodwill within 7 days of purchase (less $50 USD admin fee + bank fees) we’ll provide a full refund. No hard feelings ;)
To receive the refund you’ll just need to email us hello@artcareeracademy.com with the info requested above.
Please allow 7 days for the refund to process. -
Going Pro Self-Led is a self-paced program, so you won't have direct one-on-one access to Tom and Claire during the core modules.
However, your 3 months of Momentum Membership does include access to our fortnightly live community coaching sessions and an online community space where you can ask questions and get support. -
Going Pro is designed for emerging artists—however if you’ve been painting/creating for years & you're just starting to think about building a career then this program will give the foundations to get things moving in the right direction, quickly. The most important thing is that you’re committed and take action.
-
Yes! Most art schools focus on technique and theory, not the business side of building a career. Going Pro fills that gap with practical business foundations, pricing strategies, marketing, mindset work, and a clear roadmap to sustainability.
-
Yes! You can choose between:
Three Payments: 3 x $277 USD (SAVE $200 + GET ALL BONUSES IN THE 72 HR OFFER)
-
After completing the Going Pro program & your 3-month Momentum Membership comes to a close. You can then choose to continue with Momentum at $99 USD/month for 6 months support, community and implementation or simply keep your lifetime access to all the Going Pro content.
-
We run the program LIVE once per year with a limited intake to ensure individual support and attention.
Generally we run the LIVE program in Feb/March each year.
We keep a few spots available in the live round for students who’ve completed the self led program & would enjoy the buzz of a live cohort and additional live coaching with Tom & Claire.
It’s just $100 USD to upgrade (save $100 USD) Send us an email at hello@artcareeracademy.com if you’d like to reserve your place.
FAQs
LET’S MAKE SURE THIS IS PERFECT FOR YOU
Got another question? Or not sure which option is right for you?
Just send us a DM on Instagram @artcareeracademy
Previous student feedback
-
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'I feel more clarity and confidence stepping into the next chapter of my art journey and am excited to be taking the insights received into my practice.
Natalia
-
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The course has really helped me have a clear understanding of what works and why, and how to easily implement a strong professional art practice.
Inari
-
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The course has shown me how to look at my work objectively and how to create clear goals and plan out how to work towards them.
Ray
Got a question?
Going Pro |
Going Pro |
We know that trying to work out how to grow your art career and business alone can be challenging.
It can be lonely and it can feel like you’re trying lots of things and not sure which is the right path to get the results that you’d like…
This Is Your Moment
You've been thinking about it long enough.
You've been waiting for the "right time," the "right strategy," the "right level of confidence."
But here's the truth: the right time is now.
Your art deserves more than to live in the shadows of your day job, your self-doubt, or your overstuffed to-do list.
It deserves a plan. A roadmap. A community that gets it.
And you deserve to feel confident, clear, and unstoppable in your art career. Let’s go!
Claire & Tom
Hear from previous students
Is it time to take your art career to the next level?
There are 2 payment options available for Going Pro Self Led to best suit your needs & get things moving ASAP for you!
72-Hour Special Offer
SAVE $200 + Get Over $600 in Bonuses FREE!
BEST VALUE
ONE PAYMENT
$997 USD
$797 USD
Complete the Going Pro program from anywhere in the world.
And receive 8 weeks of online support & community while you complete the program
-
x6 comprehensive training modules
x6 worksheets to implement your learnings into your art business
Access to our resource library to support you
Community support in our online live platform
PLUS 3 months support in our Momentum community of go-getter artists
-
x1 LIVE Group Coaching Session p/month
x1 LIVE Guest training from Industry expert or an In house special training
M-F peer support and community in our online hub Momentum
Connect with likeminded go-getter artists from around the world
FLEXIBLE
x3
PAYMENTS
$347 USD
$277 USD
(x3 MONTHLY PAYMENTS)
Complete the Going Pro program from anywhere in the world.
And receive 8 weeks of online support & community while you complete the program
-
x6 comprehensive training modules
x6 worksheets to implement your learnings into your art business
Access to our resource library to support you
Community support in our online live platform
PLUS 3 months support in our Momentum community of go-getter artists
-
x1 LIVE Group Coaching Session p/month
x1 LIVE Guest training from Industry expert or In house training
M-F peer support and community in our online hub Momentum
Connect with likeminded go-getter artists from around the world
⏰ This 72-Hour Offer Expires Soon
This exclusive pricing and bonus package is only available for 72 hours.
After that, Going Pro returns to its regular price of $997 USD—and the bonuses disappear.
Don't miss your chance to lock in the best price and get over $4,500 in value.
Got a question?
Not sure which option is right for you?
Just send us a DM on Instagram @artcareeracademy & we’ll be happy to help you
One Final Thing...
Imagine where you could be 3 months from now:
✨ Clear on your artistic vision and career direction
✨ Confident talking about your work to anyone
✨ Creating consistently with systems that actually work
✨ Pricing your work properly and attracting buyers
✨ Visible in the right places, attracting opportunities
✨ Part of a supportive community of artists who get it
✨ Actually making money from your art
That's not a fantasy.
That's what's waiting for you on the other side of Going Pro
What people are saying…
-
"Through collaborating and working alongside Tom, he has shown me a path to grow my career to the point where I could quit my job and go full time with my art career"
Sahil
-
"Tom and I shared a studio for over a year and I was inspired by his systems, organisation and professionalism. He really knows how to make things happen and get things done"
Adnate
-
The teachings and content in the course gave me the encouragement to both grow/evolve as an artist (and as a person), but also lean into a signature style and really invest the energy and time into the elements within my work that make it uniquely mine
Manda
