The art career foundations that change everything.

Going Pro is your Fast Track Pass to a professional art career

Cohort begins early MARCH 2027

Going Pro Live is a once-a-year intensive programme that takes you from where you are now, to a professional art career, with proper foundations. Held in a dedicated cohort of serious artists, with expert mentorship from Tom and Claire every step of the way.

We don’t teach theory. And this is not generic business advice. This is REAL guidance from over a decade of professional experience in the art world ~ in a live room, with people who are building exactly what you're building.

This is for you if you’ve been creating for years, you’ve sold some work and you’re ready to commit to your career fully ~ with a dedicated group of serious artists around you and expert mentorship guiding you along the way.

You've been making art for years. You know your work is good. You've sold pieces, received the compliments, felt the pull of something bigger.
But somewhere between the studio and the career you can picture, something isn't quite connecting.
Maybe you're undercharging and you know it, but you're not sure what your work is actually worth or how to talk about it without feeling awkward.
Maybe you're posting, showing up, putting yourself out there and still feeling invisible to the galleries and collectors who matter.
Maybe you're juggling a day job alongside your practice and wondering how anyone ever makes this work full time.
And underneath all of it, a question you don't always say out loud:
Am I actually doing this right?

You're not at a standstill because of your talent.

Here's what we know after a decade of working with artists & creatives and building careers in this industry:

The artists who break through & build careers that last aren't more talented than you. They have stronger foundations. And they likely didn't build them alone.

Foundations are what turn a passionate practice into a professional career. They're what let you price with confidence, show up with clarity, pursue opportunities without apology and build a reputation that compounds year after year.

But here's what most people don't tell you about foundations: they're built faster, stronger and more sustainably when you're not the only one in the room. When you're surrounded by other serious artists who are navigating the same journey, held accountable by people who understand what you're building and guided by mentors who've actually done it ~ everything accelerates.

That's the difference with Going Pro Live. You're not just getting the framework.

You're getting the dedicated space, the guidance and the support.

A person with short hair painting and arranging colorful artwork and portraits on a wall.

Six months. A dedicated cohort.
A career that's built to last.

Here's what changes when you go pro — together

By the end of Going Pro Live you will have:

A clear, defined vision for your art career ~ not a vague aspiration but a specific, exciting direction you can move toward with real confidence
A signature style you can articulate professionally ~ so galleries, collectors and opportunities can find you, recognise you and remember you
The identity of a professional artist, fully claimed ~ the mindset shift that changes how the art world responds to you, and how you show up in it
A pricing strategy that reflects your true value ~ and the confidence to stand behind it without apology
A visibility plan that builds over time ~ consistent, intentional and sustainable, without burning out or living on your phone
Diverse income streams mapped to your practice ~ so your art career supports your life, not the other way around
The language and presence to pursue opportunities professionally ~ galleries, EOIs, commissions, collectors — approached with clarity and confidence
A growing reputation and profile in the art world ~ built on solid foundations that compound month after month, year after year
Direct, personalised guidance from Tom and Claire throughout ~ not just recorded content but live, responsive mentorship from two people who are deeply invested in your progress and know your work by name
More coaching touchpoints than any other Going Pro pathway ~ with dedicated cohort calls, monthly community coaching calls and Studio Sessions running simultaneously across your first three months, you are never more than weeks away from expert eyes on your career
A cohort of serious artists who became real allies ~ people who know your work, understand your goals and will continue to champion your career long after Going Pro Live ends
Ongoing mentorship to keep you moving ~ because the foundations you build in six months deserve continued support to build on

Going Pro Live isn't a course you sit through and forget. It's a structured, supported six-month journey ~ with dedicated expert mentorship from Tom and Claire, a cohort of serious artists alongside you and a community that holds you accountable from day one to graduation and beyond.

Introducing...

Going Pro

Going Pro is a 8 week online program designed specifically for emerging visual artists who are ready to go pro.

This is literally the course that founder & artist, Tom wished had existed when he was building his art career.

Whether you dream of going full-time with your art or you're currently in your studio full-time and looking for clarity, vision, and a personalized plan for your pathway forward—this program is for you.

Lifetime access. Learn at your own pace. Start today.

[I'M IN—LET'S DO THIS! →]

The Complete Roadmap to grow your confidence, gain clarity on your art career vision & turn your passion into profit

Hear from previous students

“Under Tom and Claire’s expert guidance & with the structure of the individual modules, I was able to look at my whole practise and business afresh, in a completely manageable, step-by-step manner. I felt so supported through the whole course by Tom and Claire, as well as by the wonderful online community, so if you’re thinking about going pro with your art or that you’d benefit from a renewed perspective, I would highly recommend the Going Pro course with the Art Career Academy"

Elizabeth
“I highly recommend the Going Pro course to any artist looking to build or elevate their career. It’s packed with practical strategies, thought starters, and ways to nurture a confident, action-focused mindset. The course opened my eyes to a range of career pathways, helped me think long-term about my goals, and provided invaluable tools to achieve them. It has boosted my confidence that an art career is truly achievable.

Joel
"The course prompted me to examine and evaluate my art practice, which lead to deep reflection and visioning for future goals. There was a lot of content in the weekly modules, which were rich with helpful tips and prompts to propel me towards my artistic goals. The online community was really useful as everyone was very supportive, and we could listen to each other's challenges, ideas and interpretations of the course".

Gilli

Over 8 weeks you’ll be going on a creative personal discovery journey to help you to uncover the ‘essence’ behind your artwork and how to articulate it.

You’ll also explore the practical aspects of getting your artwork out into the world to create greater awareness and desire for your creations.

Once you’ve completed the program, you’ll walk away feeling more confident & connected to your unique angle and offering with a roadmap on how to take the next steps to put it all into action.

What’s included in
Going Pro

You’ll receive the module course content in our online portal, drip fed to you weekly.
Your coaching sessions will be at 6pm AEDT on Wednesday’s (except for the welcome call on Tues 3rd Mar). Details in the FAQ’s below.

You’ll also have access to comprehensive weekly worksheets & a resource library to put what you’re learning into action
You receive LIFETIME ACCESS to the course content.
Enrolments close at 6pm AEDT, THURSDAY 26TH FEBRUARY.
The program commences w/c 2nd MARCH 2026.

The

Program

Breakdown

*

The Program Breakdown *

The 8 week journey

MODULE 1

——————

Who are you as an Artist + your Vision

Get crystal clear on your artistic identity and career direction.

So you'll stop second-guessing yourself and start making confident decisions that align with your true artistic path.

Decorative wall art of a potted plant with orange and green leaves against a beige wall, on a black shelf above white tiled surface.

- Get crystal clear on where you're at today as an artist - your influences and themes
- Visualise and uncover your artistic future to guide you forward
- Review your habits and beliefs and who you'll need to become to create what you most desire

MODULE 2

——————

Organisation
& Structure

Create systems that support consistent creation and career growth.

So you can eliminate chaos and overwhelm with streamlined processes that free up time for creating while building your business.

Close-up view of potted cacti on a soil bed with a blurred background of outdoor plants, pathway, and fencing.

- Learn how to maximize your time and energy
- Establish helpful daily habits that will set you up for creative productivity
- Balance yin and yang energies in your art business and embrace structure
- Create your own weekly schedule and boundaries

MODULE 3

——————

Be Seen & Get
Noticed

Build strategic visibility that attracts the right collectors, opportunities and galleries.

So you'll attract serious buyers who value your work instead of wasting time on social media vanity metrics.

A collection of gray tint cans, some paint brushes, and painting supplies on a work table near a green wall.

- Discover what's holding you back from being seen and create the mindset that will attract more opportunities
- Learn the importance of repetition and the 'hit single'
- Create a plan to 'get noticed' and be seen as an artist by identifying your key marketing touchpoints

MODULE 4

——————

Style Development & Evolution

Develop & evolve your signature style with confidence for future growth, sustainability & fulfillment.

So you'll become recognisable in the art world and command premium prices for your unique artistic voice.

Decorative wall painting of indoor plants in a pot on a stand, with a slightly open door revealing a blurred background of apartment hallways.

- Uncover the key influences and life events that have contributed to your style
- Learn the importance of having a growth mindset to support your creative career
- Identify where you're at along the style development journey to guide your focus forward
- Gain new tools to help you get out of creative ruts and into flow

MODULE 5

——————

Bring in Consistent
Income

Price with confidence and create multiple income streams.

So you'll finally start earning what your work is worth and build financial stability instead of living pay-check to pay-check.

Person holding a paint can labeled 'tint Exterior' and a smaller can with a brush, standing next to a wall with a black outline of a face.

- Create the resourceful money mindset and wealth consciousness to generate greater wealth
- Learn best practice pricing for your artwork that feels good and supports you
- Learn how to position yourself in the market for maximum success
- Learn how to set up your art website professionally
- Ways of making an income from your artwork that work for you

MODULE 6

——————

Talk about your Art
with Confidence

Present & talk about your work like the professional you are & become known in the market.

So you can effortlessly articulate your value to galleries, collectors, and press- no more awkward conversations or underselling yourself!

A mural featuring illustrations of five potted plants on a wall

- Uncover and move through any blocks that are in the way of talking about your artwork
- Reveal the 'essence' of your artwork and the story behind it
- Uncover opportunities to talk about your artwork
- Create your artist bio

In the Program you’ll receive:

👉🏼 x6 Training modules with digestible Videos & detailed Slide Decks on our online platform

👉🏼 x6 Worksheets - so you can start taking action immediately.

👉🏼 Additional Resources - such as the artist budget spreadsheet, art organisation tracker and the ever evolving art exposure & income opportunities bank. These resources will support you on your career artist journey, and you’ll likely return to them many times

👉🏼 A dedicated online space to ask questions, share wins, and connect with fellow artists over the 8 weeks

👉🏼 LIFETIME ACCESS to the Going Pro full program & resources - revisit anytime as your career grows

PLUS

1 Month FREE in Momentum Collective

Keep the growth going with Momentum Collective once you’ve completed Going Pro—your ongoing support system with live coaching, expert trainings and a community of go-getter artists who keep you accountable, inspired and moving forward.

Monthly Live Group Coaching Sessions

Get tailored guidance and actionable insights directly from experienced Mentor, Tom and Business & Mindset Coach Claire who understand the art world and human behaviour, to help you overcome challenges, stay on track, and grow your career with confidence

Live Talks with Industry Experts in the Arts

Gain insider knowledge, tips, and inspiration from successful artists, gallery owners, and other leading experts in the art world, giving you an edge and clarity on your next steps.

Live Trainings with Tom
& Claire

Learn proven strategies to market and sell your work, build sustainable revenue streams, and navigate the business side of being an artist—so you can spend more time creating (and less time stressing about income)

Quarterly Live Planning
Sessions

Set clear, achievable goals and map out your path for the months ahead with expert guidance, ensuring you’re consistently moving towards your artistic and career aspirations

Online Community Space

Join a vibrant, supportive community of like-minded artists where you can share ideas, gain encouragement, and build lasting connections, ensuring you feel connected, supported and inspired along your journey.

PLEASE NOTE - Access to Momentum Collective and resources is only available during the time period you’re in the group. However if you’re loving the experience and you’d like to continue on the journey (which would be so fun!), then you’ll have the opportunity to continue, commencing the day after your Momentum term finishes.

There’s a wealth of knowledge in MOMENTUM and additional resources to draw upon, so you’ll never be alone trying to work it out.

Hear from previous students

“What I loved about the course was it was such a good mix of mindset versus practical advice. I’ve felt a noticeable shift in my mindset and have the confidence and belief to trust what I’m doing and keep going”

Jess
“It was an honour to learn alongside a supportive group of likeminded artists investing in themselves. Tom and Claire are your guides to the everyday and the extraordinary parts of a career in creativity”

Steve
"With each weekly module my confidence and the pathway towards growing my art practice and career became clearer and more achievable. Together, Tom & Claire provided a welcoming learning environment loaded with dynamic positivity”

Viki

What You'll Walk Away With

👉🏼 A Clear Career Roadmap

Know exactly what steps to take and in what order to grow your art career with purpose and direction.

👉🏼 Confidence in Your Unique Style

Stop second-guessing your work. Own your creative voice and understand how to present it professionally.

👉🏼 Language That Sells Your Work

Talk about your art like a pro - with clarity, confidence, and storytelling that connects (and converts).

👉🏼 Income Pathways That Feel Good

Ditch the starving artist myth and discover sustainable ways to earn from your art without selling your soul.

👉🏼 Visibility Without the Overwhelm

Get seen by the right people using strategies that feel authentic - not salesy or exhausting.

👉🏼 Mindset Shifts That Stick

Move through fear, perfectionism, and comparison with tools that actually work.

#book

Is it time to take your art career to the next level?

There are 2 payment options available for Going Pro to best suit your needs & get things moving ASAP for you!

BEST VALUE

ONE PAYMENT

$1497 USD

Complete the Going Pro program from anywhere in the world. And receive 8 weeks of online support & community while you complete the program

- x6 comprehensive training modules
- x6 worksheets to implement your learnings into your art business
- x5 live coaching & community sessions with Tom & Claire
- Access to our resource library to support you
- Community support in our online live platform
- Lifetime access to all content

PLUS 1 month support in our Momentum community of go-getter artists

- x1 LIVE Group Coaching Session p/month
- x1 LIVE Guest training from Industry expert or an In house special training
- M-F peer support and community in our online hub Momentum
- Connect with likeminded go-getter artists from around the world

SIGN UP

FLEXIBLE

x4
PAYMENTS

$387 USD

Complete the Going Pro program from anywhere in the world. And receive 8 weeks of online support & community while you complete the program

- x6 comprehensive training modules
- x6 worksheets to implement your learnings into your art business
- x5 live coaching & community sessions with Tom & Claire
- Access to our resource library to support you
- Community support in our online live platform
- Lifetime access to all content

PLUS 1 month support in our Momentum community of go-getter artists

- x1 LIVE Group Coaching Session p/month
- x1 LIVE Guest training from Industry expert or In house training
- M-F peer support and community in our online hub Momentum
- Connect with likeminded go-getter artists from around the world

SIGN UP

Got a question?
Not sure which option is right for you?

Just send us a DM on Instagram @artcareeracademy & we’ll be happy to help you

The 5 C's:

Your Framework for Success

Going Pro is built on our proven 5 C's framework that transforms emerging artists into confident professionals:

🎯 #1 - Commitment (The Inside Job)

Your internal decision to go ALL-IN on your art career. The mindset shift from hobby to professional that you must make before anything else works.

🎯 #2 - Clarity

Crystal clear understanding of who you are as an artist, your vision and your direction.

🎯 #3 - Consistency

Systems and structure that support consistent creation and career growth.

🎯 #4 - Confidence

Build unshakeable confidence in your work, your pricing, and your voice.

🎯 #5 - Community (Built Into Going Pro)

You automatically get access to our supportive network of like-minded artists plus direct access to Tom & Claire through Momentum.

What’s the time commitment for the program?

+

Total time commitment: Approximately 2-3 hours per week for the program content, plus time to implement what you learn in your art career.

Would you love a walkthrough of our online platform where all of the training materials and our community space is housed?

Hear from previous students.

This program is designed for:

✅ Emerging artists who want to turn their passion into a sustainable career

✅ Part-time artists working a day job who dream of going full-time

✅ Full-time artists who lack clarity, direction, or a solid business foundation

✅ Self-taught artists who never learned the business side of art

✅ Art school graduates who didn't get the career roadmap they needed

✅ Artists ready to commit to doing the work and taking action

Meet the Team

A man sitting in front of colorful artwork in an art studio or gallery, wearing a dark blue jacket over a black shirt.

PROFESSIONAL ARTIST & ENTREPRENEUR
Founder
Tom Gerrard is a renowned Australian artist and entrepreneur who first made his name in the mid-90s painting on the streets of Melbourne. He has since built a successful career as a professional artist, exhibiting in galleries in Tokyo, London, Los Angeles, and Barcelona. His work has been collected by the National Gallery of Australia and the National Gallery of Victoria.
Tom went full-time with his art in 2017 and has since tripled his income from his previous design career. He also runs the popular podcast Bench Talk, where he's interviewed over 180 artists about what it takes to be a professional artist.
Going Pro is literally the course Tom wished had existed when he was building his art career.

Connect on Instagram >>

A woman with straight dark brown hair and bangs, smiling, wearing a black sleeveless top, beige drawstring pants, and gold jewelry including a necklace with an ankh pendant, a watch, and circular earrings, standing against a white brick wall.

BUSINESS & MINDSET COACH
Founder
Claire Bradshaw is a Business and Mindset Coach for Creatives & Wellness entrepreneurs. She's worked as a mindset and business coach for the past 8 years, supporting over 100 clients to create a more authentic, expansive, and aligned life & business.
She transitioned from a decade-long corporate marketing career (working for global brands in London and Melbourne) when her body began rebelling against work that felt misaligned. top follow her passions and purpose. She's also a yoga & meditation teacher with over 10 years of experience.
Together, Tom and Claire bring the perfect blend of artistic credibility, business expertise, and mindset mastery to help you build a thriving art career.

Connect on Instagram >>

Student feedback

"This program is a gem for anyone aspiring to build a successful career in the art world. Going [ART] Pro has not only enriched my artistic journey but also unlocked a newfound sense of fulfillment. It's not just about honing skills; it's about discovering and embracing the artist within. I highly recommend this course to anyone ready to embark on a transformative journey towards a fulfilling art career".

Johanna, Berlin
"I have truly enjoyed my experience being part of the Art Career Academy. Not only are Claire and Tom exceptional instructors, they are also great humans. Claire's business background and holistic approach, coupled with Tom's art-world experience and practical insights as an artist, create an ideal blend for guiding aspiring artists through their transition from hobbyist to professional".

Asmus, Copenhagen

#book